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About Us

Michael Cassel Group produces and presents world-class theatrical productions and live entertainment.

The entrepreneurial company has enjoyed a “meteoric rise” (Australian Financial Review), credited as “a major force in Australian theatre” (Variety), “the new hit-maker in Australian theatre” (Sydney Morning Herald) and been named a “visionary” and “a producer with global cred changing the face of the stage” by The Weekend Australian. Headquartered in Sydney, the company has offices in New York, Singapore and Melbourne.

In January 2024, Michael Cassel Group will produce the West End premiere of Sydney Theatre Company’s acclaimed production The Picture of Dorian Gray at the Theatre Royal Haymarket starring global superstar Sarah Snook.

Michael Cassel Group produced the first international tour of the world’s #1 musical, The Lion King, the Australian premieres of the award-winning productions Hamilton, Harry Potter and the Cursed Child, & Juliet, and Mary Poppins. Current Broadway, US Touring and West End credits include co-producer of MJ: The Musical and Into The Woods.

Previously Michael Cassel Group was the co-lead producer of Almost Famous and co-producer of Into The Woods on Broadway. Other Broadway and West End credits include Get Up, Stand Up! The Bob Marley Musical, The Prince of Egypt, Prettty Woman and The Cher Show as well as Beautiful: The Carole King Musical, Les Misérables, Kinky Boots, Singin’ In The Rain and Priscilla Queen of the Desert in Australia.

Concerts and events include The Royal Edinburgh Military Tattoo at Sydney’s ANZ Stadium broadcast on the ABC and BBC, the opening celebration of the ICC Women’s T20 World Cup with a live television broadcast audience of 1.6 billion people, Not Now, Not Ever: Live on Stage with Julia Gillard and tours including Celeste Barber, Lea Salonga, Tina Arena, Rita Wilson and Darren Criss.

Michael Cassel Group has expanded its horizons to begin developing and investing in new content encompassing a growing slate of world-class IP and original shows destined for Broadway, the West End and international touring. MCG currently holds a commercial ‘First Look Agreement’ for all future works produced by Sydney Theatre Company.

In addition to the group’s expanding theatrical interests, the company represents former Australian Prime Minister, The Hon. Julia Gillard AC, journalist and broadcaster Liz Hayes, former Olympian and global sporting administrator Lord Sebastian Coe CH, KBEStrictly You by Sonia Kruger, best-selling author Sarah di Lorenzo, Better Homes and Gardens personalities Charlie Albone and Juliet Love and beloved Australian television presenter Sami Lukis

TixTrack Australasia, a partnership between TixTrack Inc and Michael Cassel Group, provides SaaS ticketing solutions for live entertainment and cultural organisations in Australia and New Zealand including the Queensland Performing Arts Centre (QPAC), Queensland Museum, Art Gallery of New South Wales, Auckland Art Gallery, Bundanon Art Museum and Queensland Art Gallery and Gallery of Modern Art.