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Michael Cassel Group has today announced that media executive Lucie McGeoch will join the company as Director, Client Management.

Lucie will lead the management of current clients including former Australian Prime Minister, the Hon. Julia Gillard AC, journalist and broadcaster Liz Hayes, former Olympian and global sporting administrator Lord Sebastian Coe CH, KBE and media personality Sami Lukis. McGeoch will focus on expanding the company’s client management representation.

“We are very excited to welcome Lucie to the company,” said Michael Cassel, CEO and Producer.

“Lucie brings deep expertise in media, content and deal-making and will help us build a leading boutique management stable in Australia, representing those who inform, influence and entertain.”

Of her appointment, Lucie commented “I’m thrilled to join Michael Cassel Group in this newly created role and to be part of this wildly creative and successful team. I hope to use my experience delivering content-driven outcomes to broad Australian audiences to add value to Michael Cassel Group’s deep commercial and media relationships and contagious ‘anything is possible’ energy. I’m excited, together with our clients to help grow our representation of the country’s leading storytellers.”

Lucie joins Michael Cassel Group having worked for Australia’s most successful commercial TV networks and publishers. Most recently, Lucie served as Supervising Producer of the Seven Network’s The Morning Show, which has enjoyed number one ratings for over thirteen years.  Prior roles include Chief of Staff for Today Tonight, News Editor of Woman’s Day magazine and Associate Producer of A Current Affair.


Lucie McGeoch
Director, Client Management
Michael Cassel Group
Tel: +61 2 8006 1334
[email protected]


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